Ex-Googler Marissa Mayer in a podcast on the subject of why Google search is so bad discussed that it wasn’t Google that was bad it was the Web. Then she suggested that a person of the reasons for keeping users on Google is because the web isn’t constantly a good experience.
Ex-Googler Marissa Mayer
Marissa Mayer was worker # 20 at Google. She played essential functions in virtually all of Google’s significant products, including Google search, regional, images, and AdWords, among others.
She left Google to end up being president and CEO of Yahoo! for five years.
Mayer was not just there at the beginning of Google however played a role in forming the company, which provides her a special perspective on the company and its thinking, to some degree.
What is the Factor for Zero-Click SERPs?
Marissa Mayer appeared on a recent Freakonomics podcast that was on the topic of, Is Google Getting Worse?
In one part of the podcast she insisted that Google search is just a mirror and does not develop the low quality of the search results page.
She asserted that if the search engine result are even worse that’s only since the Web is worse.
The podcast then proceeds to talk about highlighted bits, what some in the search marketing community call zero-click search results page.
They’re called zero-click since Google shows the details a user requires on the search results page so that the users get their response without needing to click through to a website.
Google officially states that these search features are created to be useful.
Marissa Mayer suggested that another inspiration to keep individuals from clicking to a site is due to the fact that the quality of the Internet is so bad.
The podcast host began the discussion with his analysis of what featured snippets are:
“One way Google has actually tried to combat the overall decrease in quality is by supplementing its index of a trillion web pages with some content of its own.
If you ask a simple concern about cooking or the age of some politician or actor, and even what’s the best podcast, you might see what Mayer calls an ‘inline result,’ or what Google calls a ‘featured bit.’
It’s a bit of text that answers your question right there on the search-results page, without any need to click a link.”
Mayer provided her viewpoint that Google may be “reluctant” to refer users to sites.
“I believe that Google is more reluctant to send out users out into the web.
And to me, you understand, that points to a natural stress where they’re saying,
‘Wait, we see that the web often isn’t a great experience for our searchers to continue onto. We’re keeping them on our page.’
Individuals might view that and say,
‘Well, they’re keeping them on the page since that assists them make more money, gives them more control.’
But my sense is that current uptick in the number of inline outcomes is since they are concerned about some of the low-quality experiences out on the internet.
I think that the problem is truly hard.
You might not like the way that Google’s fixing it at the moment, however provided how the web is changing and evolving, I’m not exactly sure that the old technique, if reapplied, would do along with you ‘d like it to.”
What Is the Inspiration Behind Featured Snippets?
The factor Google offers for supplying featured bits in the search results is that they are practical for users.
Google’s assistance files describe:
“We show featured bits when our systems identify this format will help individuals more easily discover what they’re seeking, both from the description about the page and when they click the link to read the page itself. They’re particularly helpful for those on mobile or searching by voice.”
Marissa Mayer’s opinion matters because she played a key function in forming Google, from Browse to AdWords to Gmail.
Certainly she’s only offering her opinion and not specifying a reality that Google is hesitant to send traffic to websites because the quality of the Internet is bad.
But could there be something to her observation that Google is simply a mirror and that sites today are not very good?
Consider that in 2022, there were 8 formally acknowledged Google updates.
Of those eight updates, six of them updates were spam updates, valuable material updates and item review updates.
Most of Google’s updates in 2022 were developed to get rid of poor quality internet material from the search engine result.
That concentrate on weeding out poor quality sites aligns with Marissa Mayer’s view that the Web today is full of poor quality content.
The history of Google’s algorithm updates in 2022 complies with Marissa Mayer’s observation that web content is bad and that it impacts the quality of search results.
She said that she gets a sense that Google might be “worried about some of the low-grade experiences out online,” which’s one of the reasons it might be “reluctant” to send out traffic to sites.
Could Marissa Mayer be stating aloud what Googlers might not say in public?
Listen to the Freakonomics podcast here
Is Google Getting Worse?
Included image by Best SMM Panel/Koldunov