In a Google Search Office Hours video, Googler Lizzi Sassman answered a question about thin material, clarifying a common misperception about what thin content really is.
The word thin ways lacking thickness or width.
So when we hear the term “thin content” it’s not unusual to think of thin content as a web page with very little material on it.
The real meaning of thin material is more along the lines of material that does not have any included value.
Examples are a cookie cutter page that barely differs from other pages, and even a website that is copied from a retailer or manufacturer with nothing extra added to it.
Google’s Product Evaluation Update extracts, among other things, thin pages consisting of review pages that are just item summaries.
The hallmark qualities of thin pages is that they do not have creativity, are barely different from other pages and/or do not offer any specific included worth.
Entrance pages are a kind of thin content. These are webpages designed to rank for specific keywords. An example can be pages created to rank for a keyword phrase and various city names, where all the pages are practically the same other than for the names of the cities.
Are Brief Articles Thin Material?
The person asking the concern would like to know if splitting up a long article into much shorter posts would lead to thin content.
This is the question asked:
“Would it be thought about thin material if a post covering a lengthy topic was broken down into smaller sized short articles and interlinked?”
Lizzi Sassman addressed:
“Well, it’s tough to understand without looking at that material.
However word count alone is not a sign of thin material.
These are 2 completely legitimate approaches: it can be excellent to have an extensive post that deeply checks out a topic, and it can be similarly simply as excellent to break it up into simpler to comprehend topics.
It truly depends on the topic and the material on that page, and you know your audience best.
So I would focus on what’s most helpful to your users which you’re supplying enough value on each page for whatever the topic might be.”
Splitting a Long Post Into Several Pages
What the person asking the concern might have been asking is if was all right to divide one lengthy topic across numerous pages that are interlinked, which is called pagination.
With pagination, a website visitor clicks to the next page to keep checking out the content.
The Googler assumed that the individual asking the concern was splitting a long post into much shorter posts dedicated to the numerous subjects that the lengthy short article covered.
The non-live nature of Google’s new variation of SEO office-hours didn’t permit the Googler to ask a follow-up question to confirm if she was comprehending the concern properly.
In any case, pagination is a fine way to separate a prolonged post.
Google Search Central has a page about pagination best practices.
Included image by Best SMM Panel/Asier Romero
Listen to the Google SEO Office Hours video at the 12:05 minute mark