Google’s John Mueller addressed a question about utilizing the link disavow tool and provided a pointer about the best method to utilize it, specifically discussing links flagged by tools.
Although this tool was introduced ten years ago there is still much confusion as to the proper usage of it.
Link Disavow Tool
The link disavow tool was introduced by Google in October 2012.
The disavow tool followed in the wake of the Penguin Algorithm from Might 2012, which introduced a duration of unprecedented turmoil in the search marketing community because many people were purchasing and selling links.
This duration of freely buying and selling links came to a stop on Might 2012 when the Penguin algorithm upgrade was launched and countless websites lost rankings.
Making money links removed was a big discomfort for since they needed to demand elimination from every site, one by one.
There were numerous link removal demands that some site owners started charging a charge to eliminate the links.
The SEO community pled Google for a simpler method to disavow links and in reaction to popular demand Google launched the Link Disavow tool on October 2012 for the express purpose of disavowing spam links that a website owner was responsible for.
The idea of a link disavow tool was something that had actually been subjugating for several years, a minimum of because 2007.
Google withstood launching that tool up until after the Penguin upgrade.
Google’s main announcement from October 2012 described:
“If you’ve been alerted of a manual spam action based upon “abnormal links” indicating your site, this tool can help you address the problem.
If you have not gotten this notice, this tool typically isn’t something you require to worry about.”
Google likewise provided information of what sort of links could set off a manual action:
“We send you this message when we see proof of paid links, link exchanges, or other link plans that breach our quality guidelines.”
John Mueller Recommendations on Link Disavow Tool
Mueller addressed a concern about disavowing links to a domain property and as a side note provided recommendations on the appropriate usage of the tool.
The question asked was:
“The disavow feature in Search Console is presently not available for domain homes. What are the choices then?”
John Mueller answered:
“Well, if you have domain level confirmation in place, you can verify the prefix level without needing any additional tokens.
Verify that host and do what you need to do.”
Then Mueller added an extra remark about the correct way to use the link disavow tool.
Mueller continued his response:
“Also, bear in mind that disavowing random links that look unusual or that some tool has actually flagged, is not an excellent usage of your time.
It changes nothing.
Use the disavow tool for scenarios where you really paid for links and can’t get them removed later on.”
Hazardous Link Tools and Random Hyperlinks
Numerous third party tools use exclusive algorithms to score backlinks according to how spammy or poisonous the tool business feels they are.
Those toxicity ratings may precisely rank how bad certain links appear to be however they don’t always associate with how Google ranks and uses links.
Toxic link tool ratings are just viewpoints.
The tools are useful for creating an automated backlink evaluation, particularly when they highlight negative links that you thought were excellent.
However, the only links one need to be disavowing are the links one knows are paid for or belong of a link plan.
Should You Think Anecdotal Evidence of Hazardous Hyperlinks?
Many individuals experience ranking losses and when inspecting their backlinks are shocked to find a big amount of exceptionally low quality web pages connecting to their websites.
Naturally it’s assumed that this is the factor for the ranking drops and a nonstop cycle of link disavowing commences.
In those cases it may work to think about that there is some other factor for the modification in rankings.
One case that sticks out is when someone pertained to me about an unfavorable SEO attack. I had a look at the links and they were truly bad, exactly as described.
There were hundreds of adult themed spam links with exact match anchor text on unassociated adult topics pointing to his site.
Those backlinks fit the definition of an unfavorable SEO attack.
I wondered so I privately got in touch with a Googler by email.They emailed me back the next day and validated that unfavorable SEO was not the reason why the website had actually lost rankings.
The genuine cause for the loss of rankings was that the website was impacted by the Panda algorithm.
What activated the Panda algorithm was low quality content that the website owner had created.
I have actually seen this sometimes ever since, where the real issue was that the website owner was not able to objectively evaluate their own material so they blamed links.
It’s helpful to remember that what appears like the obvious reason for a loss in rankings is not necessarily the actual reason, it’s simply the simplest to blame because it’s obvious.
However as John Mueller stated, disavowing links that a tool has actually flagged which aren’t paid links is not an excellent usage of time.
Included image by Best SMM Panel/Asier Romero
Listen to the Google SEO Workplace Hours video at the 1:10 minute mark