Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made various updates and clarifications to its displeasure policies.

These updates have actually mainly focused on supplying more context to marketers on the nature of advertisement disapprovals.

Earlier this year, Google upgraded its advertisement destination policy, not available video policy, and 3-strike guideline.

To complete the year, Google is updating its account-level suspensions for Show and Video 360 users in December 2022.

What’s Altering?

Google is updating the main Displeasures and Suspensions page to have actually a page committed to Display and Video 360 users.

The brand-new page will clarify what violations would make up an account suspension. These include:

  • Circumventing systems
  • Collaborated misleading practices
  • Counterfeit
  • Promo of unauthorized drug stores
  • Unacceptable organization practices
  • Trade Sanctions violation
  • Raunchy content

While the new Show and Video 360 page isn’t offered yet, expect to see additional context on the offenses above to guarantee you avoid them.

Repeat Infractions Can Lead To Suspension

In addition to the noted violations above, Google announced that a partner account might also run the risk of suspension.

If an advertiser within a partner account has been found to break policies repeatedly, the account itself can be suspended. To be clear, this does not mean any violation might get an account suspended.

Google’s statement specified that if the partner account or advertiser has “consistently or mainly participated in outright policy violations,” that would cause suspension.

Per Google’s definition, outright violations are:

  • “An offense so serious that it is illegal or presents significant damage to our users or our digital advertising environment. Outright infractions typically show that the advertiser’s total company does not abide by Google Ads policies or that a person violation is so extreme that we can not risk future exposure to our users.”

So, what can you do if that occurs?

The good news is that the partner and marketer can appeal account suspensions if struck with one.


Google is continuously reviewing its ad and account policies and violations. Consistent updates throughout the year have actually brought more clearness to marketers around not only the nature of the disapproval but likewise more guidance on how to repair these offenses.

Since Google counts on both human interaction and automation to identify offenses, it’s constantly a great idea to spot-check your account for any disapprovals each week.

As Google rolls out the new policy page, we will upgrade this article to include the link.

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