Google’s John Mueller: WordPress Not Naturally Much Better For SEO

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In response to a thread on Reddit, Google Search Advocate John Mueller states there’s no inherent SEO benefit to utilizing WordPress compared to coding a site yourself.

A thread in the r/SEO forum asks a familiar question numerous professionals face in their professions.

Is WordPress much better for SEO than coding your own website?

Other variations of that concern consist of, “is WordPress much better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the same.

WordPress isn’t naturally much better for SEO than any other choice. It’s one of lots of ways to build a website that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether utilizing WordPress is much better for SEO than coding your own site, Mueller states:

“Not for SEO, but you can focus more on the content if you do not invest all your time creating a brand-new CMS on your own. (some people prefer making a CMS, so YMMV).”

As Mueller states, the most substantial benefit WordPress offers is the ease of use compared to manually composing code.

However, that’s only useful to the website owner. It makes no difference to Google if a website is constructed with WordPress.

This question turns up often and is worth revisiting due to the false information flowing around WordPress and SEO.

For instance, take the second-most upvoted remark in the Reddit thread directly underneath Mueller’s.

An individual claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s false, though the myth of WordPress being better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. For additional information concerning the SEO capabilities of WordPress compared to other content management systems, see this post from SEJ Founder Loren Baker. Baker notes the 25 finest SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel