How to Become a Social Network Supervisor in 2023 [Free Resume Design Template]

Posted by

There’s never ever been a much better time to become a social media manager.

The typical social media user spends 2.5 hours a day scrolling, taste and commenting. That’s the equivalent of five weeks a year!

All that screen time presents countless possible possibilities for people to discover new brands, items, and services.

That’s why social networks is among 2023’s essential marketing channels. To get in on the action, brand names need to think up gorgeous content, and construct flourishing communities around their brand name.

However they can’t do it alone. That’s why there’s so much opportunity out there for competent social media managers!

If you like getting creative and connecting with others online, your skills remain in high need.

Today, we’ll describe how to become a social media manager in 2023. Keep reading for actionable pointers, a detailed guide, and industry recommendations from one of Best SMM Panel‘s in-house specialists.

Benefit: Personalize our totally free, expertly developed resume design templates to land your dream social media job today. Download them now.

What is a social networks manager?

A social networks manager is an individual who handles a brand name’s existence on social media.

Who is your brand name, on social? What do they share (and not share)? How do they connect with customers and their broader community?

Social media supervisors supervise of preparation, developing, and publishing content that’s true to that brand name identity. They’ll also analyze and report on its performance, and stay up to date with their neighborhood through comments and DMs.

Does that seem like a big job? It is!

Social network supervisors have a lot of duty, due to the fact that they’re driving an exceptionally essential marketing channel.

Numerous customers use social networks to research purchases, and find new brand names. For online-only businesses, social media can be their only method of learning more about a brand!

That’s why social networks isn’t internship area anymore.

“The greatest modification I have actually seen is the shift from entry level tasks, to really having a seat at the table,” says Trish Riswick, Social Media Expert at Best SMM Panel. “Business realize the value of social, and that the social team, especially, understands a lot. I think that’s a genuine testament to where social is heading in 2023 and onward.”

What does a social media supervisor do?

Social network supervisor is a vibrant and tough function. As you produce, release, and report on material, you’ll be changing between several tasks. Usually, those consist of:

  • Imaginative copywriting
  • Graphic style
  • Shooting and modifying video
  • Photography and photo editing
  • Material preparation
  • Content technique, often in cooperation with the bigger marketing department
  • Neighborhood management
  • Evaluating and reporting on content efficiency

This might appear like a huge (and potentially intimidating) list. But you do not need to be an expert at all of these things to begin working as a social networks manager.

Mobile phone picture and video is more than adequate for a great deal of social networks material. And thanks to tools like Canva, graphic style and photo editing are more accessible than ever.

Larger companies may likewise have a group for handling social, rather than simply someone. That would indicate you ‘d be working with other people, whose abilities match yours.

Plus, a determination to learn is one of the most important abilities a social media manager can have! So if there’s anything you’re not comfortable with just yet, it’s okay to learn as you go.

Most important social networks supervisor abilities

Social network is constantly changing. So exactly what you require to do as a social media manager will alter with time, too.

But there are some big-picture skills that underpin the more specific, tactical ones we just described.


To prosper as a social media manager, you require to be all set to keep learning, exploring, and changing as you go.

“This job changes actually day by day, and 2nd by second,” states Trish. Whether the current trend is carousels, video, or something else completely (hello, Metaverse), you have to keep developing amazing material.

That implies keeping up to date and discovering brand-new skills when you have to, due to the fact that social networks platforms and their functions are constantly altering.

You likewise need to be ready to adjust your material intend on a dime. “Something could occur in your market or in your community that just totally changes the direction that you’re going in,” Trish continues. “Or you might get feedback from your audience, and realize that what you thought was working actually isn’t. You just have to roll with the punches and change it up!”


Like we discussed, social media is frequently the cutting edge of communication with consumers. You’re being depended share important brand messages. You require to do that with self-confidence and clearness– while keeping people entertained and engaged.

That’s why copywriting skills, and strong interaction typically, is an evergreen skill for social networks managers.

“You require to make sure your points are clear, and your audience isn’t analyzing them in any way they’re not supposed to,” Trish explains. “If people aren’t engaging with or responding to your copy, it implies your communication is probably not where it requires to be.”

Material curation

As a social media manager, you won’t create each and every single social media post from scratch.

Thanks to tools like Canva, real content development is easier than ever. You’ll likewise be repurposing content produced by other people, like trending memes and user-generated material (UGC).

You require to integrate all those various aspects into a strong, cohesive social networks existence that’s true to your company’s brand name. That’s why, while your technical skills do matter, it’s possibly a lot more essential to have a keen aesthetic eye.


Whether you’re working on a team, you’ll need to be inspired and self-directed to grow as a social networks supervisor. You’ll be making numerous crucial decisions every day, as you produce and release material that will be seen by hundreds or countless individuals.

“You really need to trust yourself,” states Trish. “That can be frightening, but it’s what you require to make it in this industry. You need to have the self-confidence to believe in yourself and think in your abilities to make truly cool things take place.”

How to end up being a social media manager in 2023

There’s no one, single way to build a career in social networks– and no two social networks supervisor jobs are precisely alike.

You might want to work freelance, or as an in-house staff member. One company might be all about long-form LinkedIn content, while another may emphasize viral video.

“In social media, you can now see your career trajectory a bit more clearly,” shares Trish. “That’s fantastic, due to the fact that I believe a lot of us began in positions where we didn’t truly understand where we would go next, and now we do.”

But here are the basic actions to landing your very first social media supervisor job– anywhere you’re beginning with, and whatever a dream job appears like for you.

1. Brush up on your social networks understanding

You’re already a social media enthusiast. However to be a social networks professional, you truly need to have your finger on the pulse.

As you’re looking for your very first function or customer, immerse yourself in the social networks landscape.

What brand name’s existence are you influenced by? What patterns or content types do you seriously love? Exists a specific niche, or kind of item, you can imagine yourself working in?

If you like, you can definitely find out in a more official way, too. There are a lot of methods to inform yourself about social media– from totally free Buy YouTube Subscribers channels to cost effective online courses.

If you’re not exactly sure where to begin, we’ve got you covered.

2. Get experience The beauty of social networks is that it’s an inherently democratic place. Anyone can jump in and begin exploring, any place you’re at in your journey.

You may pick to handle other accounts to develop experience. If your buddy makes innovative textiles or beautiful ceramics, why not team up and assist them promote their work? Or, take a look around for internships and co-ops, or attempt trading your services for items from small company owners.

You can likewise utilize your own existence as a learning tool. Building a meme account or niche Buy TikTok Verified presence assists you learn what it requires to get views– and later on, it can show to clients that you understand your things.

3. Produce a portfolio

As you collect experience, display it in a portfolio to share with customers and possible companies.

You can consist of social networks work you’ve done for customers, in previous jobs, or on your own. You can even create ‘specification work’ (a.k.a. overdue, uncommissioned work done to display your capabilities) for brand names you appreciate.

There are many ways to create a portfolio, and they do not need to be made complex. You can make a standalone website, use a service like Gondola, or perhaps compile samples into a downloadable PDF. You might even set up a social networks account, like an Buy Instagram Verified page, to showcase your samples!

Here’s how New York-based company social fly displays their customer work:

< img src="https://blog.Best SMM"alt="new york agency customer

deal with memorable images “width

=” 2678 “height= “3935”/ > Source: 4. Update your resume In creative industries, your portfolio does a lot of the heavy lifting. But customers will still request for a resume, and yours needs to shimmer.

Your objective is to stick out from the crowd, so have fun and get innovative with the design (simply make certain it’s still quickly legible).

Attempt consisting of a ‘Profile’ or ‘About Me’ area at the top of your resume to summarize what makes you special. You can also decide to consist of only pertinent work experience, instead of a shopping list of every task you’ve ever had.

5. Network, network, network

Whether you’re a freelancer or in-house social media manager, you’ll need to put yourself out there to discover clients and prospective employers.

In 2023, networking doesn’t simply imply appearing to events with a drink in hand (though you can certainly do that, too). The best location to network as a social networks supervisor is … on social media!

LinkedIn can be a great place to connect with possible employers, and search for openings at companies you enjoy. Depending on your specific niche, Buy Instagram Verified and Buy Facebook Verified may likewise be a great location to find clients, particularly if you’re targeting small companies.

Beyond finding work, networking helps you get in touch with industry peers, so you can keep learning, find shared assistance, and get inspired.

How much do social media managers make?

It’s a crucial concern– but there’s no one simple response. Like numerous other jobs, what you’ll make as a social networks supervisor depends upon a variety of factors.

As a social networks manager, your income or pay will be affected by:

  • Your geographic place
  • How advanced you remain in your career
  • Whether you’re a freelancer or internal employee
  • The size of the business you work for, and what industry they remain in

The typical spend for an internal social media supervisor in the United States is about $50,000 per year, typically with advantages like medical insurance and 401k strategies. Most positions fall in between $40,000 and $65,000 each year.

If you’re simply starting out, you need to anticipate to make around the lower end of that variety. As you get experience, you’ll earn more! Big companies might pay a lot more– possibly over $100,000 each year for senior positions.

As a freelancer, pay can be a bit more complicated. You might wish to expense customers per hour, or on a flat monthly retainer design.

You’ll likely want to base your rates on how much experience you have, as long as they can cover your overhead costs.

Here are some typical freelance social media supervisor rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Specialist (10+ years): $125-$250/hour

Free social media supervisor resume design template

Not exactly sure where to begin with creating your social networks manager resume? Make it easy with our free, downloadable resume design templates!

Bonus: Tailor our totally free, expertly developed resume templates to land your dream social media job today. Download them now.

You can utilize these design templates to update your existing resume, or develop a new one from scratch. You can also utilize them as a beginning indicate fine-tune and adapt to your needs!

6 pointers for landing your dream social media supervisor task

Build your own brand name

Absolutely nothing reveals that you understand social networks much better than your own successful existence!

Building your own social media brand is a great way to discover clients and task offers, network with other professionals, and position yourself as an expert.

On her account, designer and freelancer Rachel How uses a consistent visual design and keeps all her material on-topic.

If you run other successful accounts in various niches, like vegan cooking or dog videos, you must discuss them, and share what you’ve found out along the way. But the primary focus must be you, as a social networks specialist.

Keep up with social trends

To be a terrific social networks manager, you require to stay familiar with trends big and small, from today’s trending audio to whole brand-new platforms that increase in popularity.

For instance, we think small companies are going to begin using the power of creators like never ever before!

You ought to never be a mindless pattern zombie. However you must know what’s present, and have a good time with it in such a way that feels genuine and on-brand.

Understand service metrics

It’s something to understand what great social media content appears like. However for a successful social networks supervisor, it’s a lot more important to understand why you’re producing it in the very first place, and how it fits in with your general social media marketing strategy.

What organization objectives and outcomes are you attempting to achieve, and what social networks strategies will you utilize to achieve them? How will you determine success?

Some examples might include:

  • Improving brand awareness with organic material
  • Transforming followers into clients with social commerce
  • Building an e-mail list by promoting lead-gated possessions
  • Reaching your target audience with social ads

Be open-minded

The right social media task for you may not be exactly what you ‘d anticipate. For instance, if you have actually operated in financing or fashion previously, don’t assume that your first social networks manager task also requires to be because location.

Likewise, don’t hesitate to take roles that feel “entry level,” or even internships– especially if you’re rotating into social from another profession path where you were more recognized!

Naturally, you need to choose to work with companies whose service or product you’ll take pleasure in talking about throughout the day. However do not be terrified of opportunities that feel a little unexpected.

Tailor your job applications

Even if you have a lovely, all-star resume, you must still change it up a bit for each task you use to.

This should not need to be more than a couple of small tweaks. For instance, make sure the abilities you’ve listed match what remains in the task description (as long as you in fact have those abilities, obviously).

Constantly use with an unique cover letter, too. Attempt to draw a personal connection in between you and the company. What do you love about their brand name? Why do you want to represent them on social networks?

Usage social media management tools

As a social networks manager, you’re jumping between various kinds of tasks. Use social media management tools to make your life easier.

  • Make content creation much easier with apps like Canva for design, and Hemingway or Grammarly for composing
  • Project-management tools Asana and Trello streamline your general procedures and make interaction with colleagues much easier
  • Freelancers can remain on top of company operations with tools like Wave, Freshbooks, and Harlow
  • Attempt Best SMM Panel to handle all your social networks in one place. Strategy and schedule posts to every account you manage within one calendar, and get real-time data to track how it’s carrying out. You can even track market trends, monitor your competitors, and stay on top of what individuals are saying about your brand name.

Here’s what it would appear like to track your Buy Facebook Verified posts’ engagement in Best SMM Panel:

Try for complimentary Never stop learning To succeed in this interesting– and difficult– field, you require to be a devoted lifelong student.

The good news is that social media is no longer in its infancy, and you don’t have to figure it out alone any more.

Best SMM Panel Academy provides a range of certification courses, from fundamental to advanced. There are also a lot of resources online to help you get comfortable with emerging skills, like social selling.

Best SMM Panel makes your life as a social networks supervisor much easier. Handle your social channels, collect real-time information, and engage with your audience all in one location– so you stay organized, prepared, and influenced.