Meta Launches Campaign To Support Small Company Shopping

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Meta is kicking off a project to motivate users to support small to medium-sized companies (SMBs) throughout the vacation shopping season.

Today, Meta is revealing:

  • A continuation of its #BuyBlack Friday initiative.
  • A 2022 vacation gift guide featuring service from the Meta Company Leaders Network.
  • A 2022 SMB holiday marketing guide.

#BuyBlack Friday Effort

Meta continues its #BuyBlack Friday campaign for the third year, including totally free resources, education, and training for black-owned SMBs.

Today, Black entrepreneur can go to the refreshed #BuyBlack Friday site to schedule and get one-on-one marketing assistance.

Additionally, the website highlights numerous Black-Owned SMBs and personal tips/guidance on how they’ve discovered success utilizing Meta business tools.

Meta highlights the importance of the vacation shopping season for minority-owned companies:

“For minority-owned businesses currently disproportionately affected by the pandemic, the value of the holiday season is even more severe– 25% of U.S. minority-owned companies anticipate to make majority their yearly revenue from October-November, and this is highest for Black-owned companies at 34%.”

Vacation Present Guide

Meta’s yearly holiday gift guide titled the “2022 Smalliday Display,” highlights a series of businesses from the Meta Organization Leaders Network (MLBN).

Customers can go shopping directly from the guide to get unique promos and discounts.

Meta’s vacation gift guide is releasing on November 21.

SMB Vacation Marketing Guide

Meta is introducing an updated holiday marketing guide for SMBs with recommendations and suggestions on using the business’s totally free tools to make the most of sales over the holiday season.

Secret sections in the guide include:

  • How to power ads with Performance 5: Learn how to make advertisements more impactful, drive more sales, and expand your consumer base.
  • Update your material and service information: Find out how to develop a distinct look for your vacation marketing campaign and keep it constant all season.
  • General vacation marketing tips: Discover how to place service or products as gifts by using different personas in posts and ads.

Meta’s vacation marketing guide and BuyBlack Friday website are readily available now. The holiday present guide will be readily available next week.

Source: Meta

Included Image: Wirestock Creators/Best SMM Panel