Microsoft Video Ads Are Now Broadly Offered

Posted by

Video advertisements on the Microsoft Audience Network are now broadly offered to augment existing search and image ad campaign.

Microsoft piloted video ads in September 2021 in choose countries.

Over a year later, video ads are readily available to all Microsoft advertisers in the United States, Canada, the UK, France, Germany, Australia, and New Zealand.

Video advertisements are served throughout the Microsoft Marketing Network in the nations mentioned above.

Microsoft video advertisements are targeted using intent data from Bing search, the Microsoft Edge Browser, LinkedIn, and users’ web activity.

In screening, Microsoft states including video to browse projects increased conversions by 50% compared to running a search project only.

Screenshot from: https://about.ads.microsoft.com/en-us/blog/post/november-2022/its-time-to-press-play-drive-performance-with-video-ads, November 2022. Here’s more about video ads on the Microsoft Audience Network

. Microsoft Video Advertisement Specifications Microsoft video advertisements can range

from 6 seconds to 2 minutes, though

the company recommends that videos much shorter than 30 seconds drive one of the most engagement. The video element ratio can vary from 16:9( widescreen)to 9:16(vertical ).

Microsoft offers the following bidding alternatives for video ads: Optimize for impressions: Quote per 1000 viewable impressions. An impression is counted when an audience

  • views 2 seconds of continuous play. Enhance for views: Quote on a single video view. A view is counted when a person views a minimum of 15 seconds of
  • video or clicks on the advertisement. Optimize for clicks: Bid per click on the video. A click is counted when the audience lands on your website.
  • How To Produce A Microsoft Video Campaign Develop a Microsoft video ad campaign by following the steps listed below: From

the retractable menu on the left, choose Campaigns. Select Develop project. Choose among the video-oriented goals. Get in the Campaign name

  • and the Daily budget, and after that select Save & go to the next
  • action. Enter an Ad group name
  • and choose your designated audience targeting
  • . Select Save & go to the next step. Include your video. Select Save & go to the next action.
  • Choose your Budget plan & quotes settings. Select Save. After uploading your video
  • , Microsoft Marketing will automatically develop numerous videos
  • for each element ratio (16:9, 5:4, 1:1,
  • 4:5, and 9:16 ). Alternatively, you can upload
  • your own videos in each readily available aspect ratio. For additional information, see Microsoft’s help page. Source: Microsoft Included Image: Grand Warszawski/Best SMM Panel